Named for a fire access road used for endurance training high in the California hills, we created FireRoad to help you reach your peak. Based on the belief that eating the right combination of nutrient-dense plant-based foods is the best path to sustained performance, FireRoad takes the guesswork out of smart eating. Whether you are an elite athlete or just want to unlock your full potential, getting the right balance of macronutrients (protein, carbohydrates and fat) and micronutrients (vitamins and minerals) is too important to leave to chance.

Using nutritional science, FireRoad expertly builds its foods ingredient-by- ingredient to deliver fantastic tasting meals with robust nutritional profiles. Flash frozen to lock in freshness, FireRoad uses real food to deliver full spectrum proteins, branched-chain amino acids, antioxidants, probiotics, electrolytes, fiber, phytonutrients, Omega-3s, anti-inflammatory and immune boosting properties, among other functions.

We sweat the details of smart plant- based eating, so you can focus on blazing your way to the top.

David Brown
FireRoad Co-Founder

Brendan Brazier
FireRoad Co-Founder
Vega Co-Founder

The Science (Badges)

Each FireRoad meal contains Full Spectrum Protein along with other functional ingredients.

Our badges (shown below) indicate what may be included in a particular meal.

BCAAs

Contains branched—chain amino acids (BCAAs): isoleucine, leucine and valine. As with all essential amino acids, we need to source BCAAs from diet. The body cannot manufacture them. Vital for athletes, BCAAs play an important role in protein synthesis and muscle metabolism. Studies suggest that BCAAs may help to improve recovery time, muscular growth, and physical performance.

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Phytonutrients

Contains plant—derived compounds that may have a beneficial impact on health, such as improved immune function, protection from aging, and combating inflammation.

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Probiotics

Contains fermented foods or other ingredients that are natural sources of probiotic bacteria—the “good bugs” that may contribute to gut health.

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Anti-inflammatory

Contains ingredients that may combat inflammation, a natural biological response to stress. Inflammation can lower immunity, increase susceptibility to chronic ailments, and impair the recovery process after strenuous workouts. Some of our favorite anti—inflammatory ingredients include leafy greens, soybeans, broccoli, ginger, and turmeric.

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Electrolytes

Contains electrolytes—minerals such as sodium, potassium and chloride—that keep our bodies hydrated and our muscles functioning at peak performance. Electrolytes are easily lost through sweat; without them, muscles can become susceptible to fatigue and cramping.

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Omega-3s

Contains a special group of fatty acids that, like essential amino acids, need to be supplied by diet—human bodies don’t produce them on their own. Omega—3s play an important role in combating inflammation associated with muscle breakdown and repair after a workout. Meals with the Omega—3 label contain ingredients with alpha-linolenic acid (ALA), a type of Omega—3.

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Antioxidants

Contains antioxidants that are naturally occurring plant compounds that may help to combat oxidative stress, a cellular process that can speed aging. Oxidative stress occurs when free radicals—a particular type of oxygen-containing molecule—accumulate in our cells. Since athletes take in more oxygen than the average person, studies suggest that they are particularly susceptible to oxidative stress and its debilitating effects. Our antioxidant—rich meals emphasize nutrients and ingredients that may help to offset free radical production.

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Fiber

Contains dietary fiber, which is associated with digestive function, cardiovascular health, and maintenance of optimal blood lipids. Dietary fiber can contribute to a sense of fullness after meals, helping to prevent overeating.

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Immune Boosting

Contains foods that are excellent sources of Vitamin C, Zinc, probiotics, and other nutrients that are associated with strong immune function.

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Performance Vitamins + Minerals

Contains micronutrients are key for energy metabolism, oxygen transfer and tissue repair—such as the B Vitamins that help turn carbohydrates into energy and process fat and protein; Vitamin D (good for bone health when paired with calcium); iron (carries oxygen to muscles); calcium (good for bones and muscle contraction) and/or magnesium (that plays a role in nerve and muscle function).

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